case study · Block theme + lead system
OfixoTech: #1 on Google UAE for “concrete restoration” after a builder-free rebuild
A builder-free WordPress rebuild for a UAE waterproofing company, now #1 on Google UAE for five tracked keywords, with 22 on page one.
- Client · OfixoTech
- Industry · Waterproofing & construction
- Market · Dubai & UAE
- Scope · Redevelopment · Custom plugin · SEO
- Stack · WordPress block theme, Yoast
problem
The problem
OfixoTech does waterproofing, concrete restoration, structural strengthening, epoxy flooring and maintenance across Dubai and the UAE. That means a lot to show: dozens of services, a product catalogue with datasheets, and well over a hundred past projects.
The redevelopment brief asked for a much faster site, and a contact system built as its own plugin, with no form builders, that sends each enquiry to the right team and records every conversion.
on screen
The build, page by page
build
What I built
A block theme with no page builder
The theme is built only with native WordPress blocks and patterns, for speed. Services, products, projects, FAQs, clients and partners each have their own content type, with a custom mega menu, a mobile drawer, and a projects grid you can filter by service, sector and client.
A lead plugin built to the spec
- A contact form plus a “Free site survey” popup that pre-selects the service from the page you’re on.
- Each lead is routed to the right team, with an auto-reply sent over SMTP.
- Spam protection with a honeypot and per-IP and per-email rate limits.
- UTM and location context saved with every lead.
- Clicks on phone, email and WhatsApp tracked as micro-conversions.
- Product datasheets unlocked with a name and email.
- A leads dashboard in the WordPress admin.
- Services
- 45
- Products
- 70
- Projects
- 151
- FAQ answers
- 406
- Articles
- 38
rank
How it was set up to rank
The SEO groundwork in place on this build:
- Schema for the organisation, services, products, articles and breadcrumbs, with FAQ schema generated automatically from every FAQ block
- All content types in the XML sitemap, plus an HTML sitemap page
- llms.txt and llms-full.txt for AI search tools
- Descriptive titles added to internal links automatically
- Speed: preloaded hero image, deferred scripts, WebP images with lazy loading, and a self-hosted font
seo performance
Where OfixoTech ranks on Google UAE
Tracked in Semrush across 91 keywords the business wants to win: services, materials and locations.
91 keywords tracked
- Top 3 10
- Top 10 22
- Top 20 32
- Top 100 59
- Search visibility
- 12.34% +0.93 pts this week
- Keywords at #1
- 5
- Keywords tracked
- 91
Ranking #1 on Google
- #1concrete restoration
- #1concrete restoration services
- #1concrete resurfacing
- #1foundation waterproofing
- #1liquid applied waterproofing
Biggest gains this week
- water tank waterproofing+5.00%
- concrete restoration+4.59%
- warehouse maintenance+4.44%
- basement leak repair dubai+1.15%
- esd epoxy flooring+0.91%
Mentioned in AI search
- ChatGPT
- Google AI Overviews
- Google AI Mode
- Gemini
Source: Semrush Position Tracking · Google UAE · English · desktop · 12–18 October 2026. Visibility gains shown as share-of-visibility change for the week.
result
The result
Behind those rankings: a lean block theme with no page builder, and a lead system that logs every enquiry, routes it to the right team and traces it back to the page and campaign it came from.
Next case study: ITConnect →
next step
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