QZ Infomatics: from Framer to an 88-page WordPress content engine

problem

The problem

QZ Infomatics implements Odoo, Microsoft Dynamics 365 and Oracle NetSuite for businesses across the UAE and the GCC, and runs its own AI vision platform, CogniVision.

Their site was built on Framer. The brief was to move it to WordPress without losing any existing page or link, then grow it into a site that could rank for ERP searches in the region: industries, solutions, software modules, comparisons, guides and useful free tools, all planned from a keyword map.

build

What I built

A custom theme with a component library

The header, an 82-item mega menu and the footer are hand-coded. Every page body is assembled from 54 custom Elementor widgets I built for the brand: heroes, fit matrices, comparison tables, case grids, testimonials and long-form articles with an automatic table of contents. The team builds new pages from approved components instead of designing each one.

A free-tools plugin with 11 calculators

A custom plugin adds browser-based calculators, each placed with a shortcode: ERP ROI, ERP implementation cost, an ERP fit finder, construction cost, retention, project profitability, UAE VAT, employee cost, EOQ, OEE and inventory turnover, plus a UAE gratuity calculator in the theme.

A lead system that misses nothing

• Every form is saved as a lead in WordPress before it is emailed, so nothing is lost if an email fails.
• Spam protection without CAPTCHAs: nonce, honeypot, a time trap and rate limiting.
• An events table records clicks and contact attempts that never became a form, with a month-on-month dashboard and CSV export.
• A separate landing form for the 30-day pilot offer.

A careful migration

An import script pulled the existing pages and posts from Framer, downloaded their images and rewrote internal links. 301 redirects map every old Framer URL to its new home.

rank

How it was set up to rank

No SEO plugin. The SEO is built into the theme, so every page ships with it:

• One connected JSON-LD graph: Organization, ProfessionalService, WebSite, Service, Article, FAQ and breadcrumbs
• Meta descriptions and Open Graph tags written into the theme
• 301 redirects from every old Framer URL
• llms.txt and llms-full.txt so AI search tools understand the business
• Topic clusters from a keyword map, such as seven contracting ERP guides aimed at about 7,400 searches a month
• Speed: self-hosted fonts, preloaded hero images with high fetch priority, and a cleaned-up page head

result

Where it stands

Next: build out the remaining keyword clusters and guides, and grow the free calculators that turn searches into leads. This page will be updated as rankings grow.

Next case study: Reema Siraj Studio →